Monday, November 10, 2008

5 Quick Steps to Improve List Responsiveness

No matter how old, how useless, or how impossibly unresponsive your list is at the moment, these 5 miraculous tips will improve your list in just a few days.

Ask them what they want.

Would you want someone to just assume you want steak for dinner when you really wanted pasta and marinara sauce? Give your readers a choice and ask them what they want from you.

Send interesting emails.

Stop boring them silly and write to them as if you were writing to a friend. Remember, these people are putting your kids through college, treat them with respect and tender loving care.

Intrigue your readers.

Give them something to grab onto when you write to them. Let them know who you are and share your inner feelings with them. If you really like something and think it's wonderful, let them in on what you like, why you like it, and why you're willing to share it. Do you have a surplus? Tell them.

Provoke their curiosity.

Set them up occasionally with a tempter. But be sure you follow through with an amazing reward for their curiosity. Give them something of value to reward them for responding.

Give them plenty of gifts.

You can't always take, sometimes you HAVE TO GIVE. So, give your readers plenty of FREE gifts that don't require them to support your college students. Occasionally, give them a reward and a piece of the pie, simply because they're so generous.

No matter what you're selling on your list, if you follow these tips you'll create a more responsive and profitable list from the people you do already have in your list.

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