Monday, November 10, 2008

Don't Pay For What is Free, List Building

Alright, so the website is functioning, visitors are arriving, but revenue is stagnating. The squeeze page is in order, the links all work and a 5th grader could make a purchase, yet the visitors don't. What is going on? Before you give up, close the site and take to selling melons on the side, think about your list or leads. Are they appropriate, correct and in order. Does the site work like it is suppose to, or is it causing you to lose business.

Where are these leads or list information coming from? If you are buying them they may be from the wrong category of buyers, or how about your opt in or squeeze page, does it work appropriately? Most site owners are shocked when they learn their squeeze page doesn't work like it is suppose to. Give it a try, visit the site, enter your information and wait. Does the page do what it claims? Did your contact information get sent? These are important factors for any website. Periodically checking the working of the site is important.

These safe lists can do wonders for any type of site. The lists or contacts developing on your own site are much better than paid lists. After all when your squeeze page is providing email addresses, or contact information, you know it is legitimate. Paid lists are sometimes full of old, non working information making them impossible to work with. List building can be completed on the website with relatively little work or financial lay out. Simply make sure that they squeeze page is in order, the entire site works and you should be getting lists shortly.

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